Photo: Josh Andrus

Location: The Tannery, Back Bay


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Jeff Lahens manages DressCode Boston, an award-winning retail marketing boutique agency. Jeff is a consultant responsible for communicating brand message, building awareness, driving consumer traffic online and in-store, and building customer loyalty for his clients.

Jeff is a free agent with a strong understanding of consumer behavior and a strategic positioning in the marketplace to optimize ROI for independent retailers. He also has experience in working with major retailers to increase door swings and get their registers ringing.

Jeff Lahens is the strategist who directs DressCode Boston production of short-films, editorial photoshoot, social engagements, strategic events, public relations, and sales campaigns.

Jeff has valuable contacts and experience working in media, retail, and technology. Partners have included The Boston Globe, Improper Bostonian, Boston Phoenix, Boston Magazine,, Saks Fifth Avenue, Neiman Marcus, Goorin Bros., Allen Edmonds, Rockport, Ball and Buck, Indochino, Uniform, and numerous other local independent retailers.

Jeff Lahens is an award-winning fashion entrepreneur with 10 years of experience and a diverse background in brand marketing. He is accredited with BostInno’s 50 on Fire 2013 Retail & Dining, STUFF Magazine Boston’s Sexiest 2012, Boston Magazine Best of Boston 2011 Designer-Men’s, Fashion Boston Magazine Top 100 Bostonians Who Rock the City in 2010, and Boston Globe 25 Most Stylish Bostonians of 2008. He has built a thriving consumer following as a contributing member of the fashion community in Boston.

Jeff is proactive and result-oriented. Today’s consumers are smart, strategic, stylish, techy, driven, and loyal. Jeff Lahens specializes in remixing traditional strategies to get brands noticed online and offline by these powerful consumers. Let’s go to work!